Case Study: Portnoff Law Associates

Link - www.portnoffonline.com

Project Overview

Portnoff Law Associates is a law firm that specializes in municipal tax collections. When the firm contacted 4 Marketshare, it was growing rapidly and needed a website that would reflect and enhance the company’s growth. 4 Marketshare helped Portnoff Law Associates redevelop their website and rethink how the site could be used beyond its function as an online brochure.

First, 4 Marketshare created an original website design that updated the site’s look and feel while improving its usability. This was critical for Portnoff Law Associate’s due to the diverse group of users their site needed to service, such as prospective customers, tax payers and title companies. 4 Marketshare developed a user-based navigation system to make it easy for these three distinct customer groups to quickly and easily navigate the site.

Portnoff Law Associates’ 4 Marketshare site further aided the firm’s growth by providing it with a human resources solution. Portnoff Law Associates’ staff had been growing by about 30% a year. To support its recruiting efforts, 4 Marketshare created a Career Center. The Human Resources staff can now easily create and post job listings to the website. Since the application is 100% web-based, no coding or website programming is required.

Portnoff Law Associates’ fast growth continues, and the firm is currently planning another round of website enhancements. The firm continues to turn to 4 Marketshare to maintain and develop its web presence.