Pay Per Click Advertising (PPC)

Want to be on the first page of Google and Yahoo search results, guaranteed? You can! With 4 Marketshare’s expertise in Pay Per Click advertising campaigns, you'll be sure to get the most out of you Internet marketing dollars. Whether combined with a site we design for you or applied to an exiting site, we can help you put a system in place to help drive the appropriate traffic to your site.

Pay Per Click (PPC) advertising is "pay for performance advertising" that guarantees you "search engine visibility." This means when someone types in keyword searches related to your site your ad will appear. Your actual position on the page depends on how much you bid, and in the case of Google, how often your ad is clicked. PPC advertising is highly effective because you only pay when your ad is actually clicked on.

Implementing a PPC campaign involves the following:

• Researching and developing a list of relevant target keyword phrases
• Formulating a PPC strategy (i.e. determining traffic goals, average cost per click target and budget)
• Writing ads
• Setting up accounts with Google and Overture
• Implementing ads and setting initial bids
• Fine tune bids to meet strategic goals

On an ongoing basis, we monitor the PPC campaign, adjust bids, write and test new ads, if required, and provide reports to you. With access to your site stats, we can measure the effectiveness of particular keywords.