About 4Marketshare
4Marketshare Level 3 -Custom Content Development
4Marketshare’s custom blogging service is the best of both worlds. It puts your company’s message on social networks and starts a conversation with customers—in a fraction of the time it takes to do it yourself.
A good blog informs and educates prospects and clients. It’s the place to highlight new services, product features or developments in your field. But 4Marketshare helps you make it more than that. Just like a meeting or trade show, an active, compelling web conversation will generate leads and sales.
Blogs help generate inbound web traffic. They also add content to your website, which is an essential part of Search Engine Optimization (SEO). Links from Twitter and Facebook help build your audience, and if your posts resonate with readers, third parties may link to them from other sites. All those inbound links add up to maximum SEO results, helping customers and prospects find you faster.
Once prospects are on your site, a blog will help hook them. You can introduce your staff, show off their expertise, and make your audience feel comfortable about taking the next step—an e-mail, a phone call, or placing an order. Current clients will see that you’re accessible and that your business continues to develop.
A blog is a fluid, interactive tool to give your customers peace of mind.
How does Custom Blogging work?
We speak in your voice.
One of our staff writers will work with you to develop content. This might mean a brief, occasional phone interview to discuss technical details, or a biweekly email from you. We work around your needs.
But since your blog is a unique reflection of your business, we need to work together to make it shine. We can help you develop topics and strategy, but your enthusiasm, insight and expertise will ensure its success.
We make it easy on you, though. Our professional writers work quickly. They ask good questions, they know how to research, and they can adapt to every situation.
If it’s tough to chat on the phone, you can even send us a draft post. We’ll polish it up and send it back for your approval.
How much time does it take?
We typically need 30-60 minutes of your time per month.
Am I a good candidate for Custom Blogging?
If you don’t have the time or expertise to create a blog in-house, 4Marketshare Custom Blogging is a cost-effective solution. We’ll create a high-quality social media marketing campaign for you, giving you more time to focus on your customers.
However, if you’re not free to work with our writers, we won’t be a good fit. Or if you’re looking for a large volume of generic blog content to support SEO initiatives, you may want to use another service.
4Marketshare Custom Blogging tells the story of your company. We do it in your voice, and we reach out to people who want to listen.